Liverpool to open its only official flagship club store in Malaysia..

2022-09-17 12:10

Liverpool to open its only official flagship club store in Malaysia..



Malaysian sportswear franchise Al-Ikhsan Sports and its subsidiary, Football Republic, announced on Friday that the company will join hands with Liverpool to open the only Malaysian official flagship club store in the Sunway Pyramid shopping mall in Selangor, Malaysia.


According to a joint statement from Al-Ikhsan Sports and Football Republic, the official Liverpool flagship club store is expected to officially open in October 2022, to provide the convencience for all Malaysian Liverpool fans to be be able to experience the joy of shopping at the official club store in Anfield. A number of official Liverpool merchandise, including jerseys, clothing, decorations, daily necessities, baby toys, accessories, souvenirs and etc. will be sold in the store, in addition, the store will also provide fans with the service of printing names and numbers on their jerseys.


Not only that, in order to officially recognise the company for setting up an official club store in Malaysia, Liverpool have also officially agreed to give fans exclusive offers. Fans who present the club's official membership card will receive up to 20% discount every time they spend in the store. Official membership certificates and cards can be applied for and renewed on the official Liverpool website, regardless of age and nationality.



Experience what it's like to travel to Anfield up close


Upon the cooperation, Vach Pillutla, Chief Exeuctive Officer of Al-Ikhsan Sports, said that it is a great honour to be able to continue a long-term partnership with Liverpool.


He added that Liverpool are one of the most successful and iconic clubs in the world and have a huge fan base in Malaysia.


Through the company's strong relationship with the Reds in recent years, Al-Ikhsan Sports and Football Republic has managed to bring die-hard Liverpool fans in Malaysia closer to their Anfield experience.


Pillutla also said that the Al-Ikhsan Sports and Football Republic will work on setting up a dedicated website to provide Liverpool fans outside of Selangor and Kuala Lumpur the convenience of being able to easily purchase  their favourite merchandise online and will also distribute some of the goods to 100 AI-Ikhsan Sports outlets nationwide.


Brief History of Al-Ikhsan Sports


Al-Ikhsan Sports is a sportswear franchise founded by a local Malay businessman, Haji Ali Hassan, and his wife Marina Abu Bakar. The brand started from a small shop in Holiday Plaza, Johor, Malaysia during 1993, and has now become a huge sportwear franchise with at least 125 branches across Malaysia.


Al-Ikhsan Sports has always been committed to providing all Malaysians with the aim of being able to buy high-quality sporting goods at a low price. Its unique business model and its many choices of produces offered are very popular among Malaysians. A big selling point which has became the key of why it is popular among Malaysian consumers .


In order to make it easier for football-loving Malaysian fans to buy boots, footballs, jerseys, shorts and socks, Al-Ikhsan Sports established a sub-label Football Republic in 2017. Since its establishment, Football Republic has become the retailing platform for genuine jerseys of the Malaysian national team, all participating clubs in the Malaysian Super League, and many clubs in the Big-5 European leagues in Malaysia.


Since 2019, Al-Ikhsan Sports has collaborated with Liverpool as they become the main official merchandise retailer of the club in Malaysia. Since then, Liverpool's official merchandise has only been available in the Football Republic and Al-Ikhsan Sports outlets and online stores in Malaysia. Whenever Liverpool has a key game or holds an official event in Malaysia, Al-Ikhsan Sports will also swiftly make promotional posts and campaigns for the club in its official Facebook page.


Certified by the official


In fact, before Al-Ikhsan Sports officially announced that it would set up the official Liverpool flagship club store, photos of the location of its store has already began to circulate on multiple social platforms, and some of the photos posted by fans also attracted the official Liverpool mascot, Mighty Red to like and comment on them.


It is worth noting that this is actually the second time in the history that Liverpool is setting up an official flagship club store in Malaysia. As early as September 2014, the Premier League giants had also established by an official flgship club store in Lot 10, Bukit Bintang, Kuala Lumpur which was operated by different company. At the time, Reds legend Robbie Fowler even personally came to serve as the opening guest and interacted with fans by taking photos and signing autographs. However, the flagship club store was forced to close in mid-2019 after the mall's major renovation.