The World Cup in Qatar is not affected by the epidemic, and the National Football Federation earns a billion more than the previous one
2022-11-21 15:23FIFA recently announced the income from commercial activities related to the World Cup in Qatar in the past 4 years. Unexpectedly, the income was not affected by the epidemic and rose instead of falling to a record high of 7.5 billion US dollars. This is the same as the previous 2018 World Cup. Earnings were up to $1 billion higher than in the previous business cycle related to the World Cup in Russia in 2010.
It is reported that the main reason for the substantial increase in revenue is that during the commercial activities of the World Cup in Qatar , FIFA not only allowed Qatar’s energy company to join as a senior sponsor, but also Qatar’s telecommunications company (Ooredoo) and bank (QNB) and other sponsors. New third-tier sponsor.
And thanks to the online trend during the epidemic, the TV broadcast agreement has become the main source of FIFA's revenue . The agreement includes two World Cups from 2018 to 2022. The funding has allowed Fifa to boost revenue by around $2.5 billion when 2020 World Cup qualifiers and international football are suspended due to the pandemic.
FIFA has also seen the trend of the new trend and added a blockchain provider and financial platform (crypto.com) as a secondary sponsor this year. With the expansion plan of the future World Cup, FIFA is currently in the process of signing relevant sponsorship agreements for the Women's World Cup in New Zealand and Australia in 2023, and implementing a business and financial growth strategy. In addition, in 2026, Mexico, Judging by the increase in the number of participating teams to 48 teams in the World Cup jointly hosted by Canada and the United States, FIFA's commercial revenue is expected to reach US$10 billion in the next four years.
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